Today I was listening to a radio show while driving talking about niche marketing. I won’t get into great detail about what exactly that means but basically it refers specializing in one small sub-sector of a particular market or brand. Here is a more detailed explanation of what niche marketing is should you find a need to learn more about it. One thing that I’ve heard over and over again since I got involved with blogging was to be certain to target your niche to attract the right audience. Which makes perfect sense in many ways. Except I’m having a great deal of trouble figuring out something…

What exactly is my niche? Though I tend to spend a lot of time “talking with”, reading, learning from, and otherwise being involved with blogs that deal with monetization that’s not my niche. It something that interests me, but it’s not something I’m an expert at. I certainly have opinions on blogs and other websites that I see out there and when I give a requested review of one that is abundantly (I hope) clear. I’m not certain that reviewing is my niche either as I’m not an expert about blogs anymore than a movie reviewer is an expert at the directing or a book reviewer is an expert at the craft of writing best selling fiction.

I spent some time looking over a few of the postings I have written trying to figure out if anything at all stands out from the rest, a pattern. I can find nothing that dominates. I’ve posted about everything from Ron Paul to Deathly Hallows. From marijuana in the UK to David Beckham in the soccer world. I’ve posted a few reviews for people including Richard over at Blogger for Life (review here), and Ryan of One Man’s Goal (review here), and will continue to do so as long as people request them.

Despite all that I am still trying to discover my “niche”. Is it possible to simply not have a particular niche and yet still be successful at blogging? I have a feeling I might just be about to find out.