Two American cosmologists (Lawrence Krauss and James Dent)are suggesting that simply by observing the universe around us we are hastening it towards an untimely demise. Don’t laugh so quick. Quantum theory has long maintained this concept of interference by observation.

Essentially what this theory says is that by observing something we reset the decay clock and cause things to begin decaying more rapidly. By discovering dark matter and learning how to “see” it we have reset the universes decay clock and have likely caused it to decay more quickly. I can’t help but wonder if maybe that has been the fate of some blogs?

Abandonded blogs number in the hundreds of thousands

Spend a few minutes looking and you’ll come across literally thousands of blogs that have been drafted into mothball and do nothing but sit around. The vast majority of these blogs failed after only 2 or 3 months of activity and observation. Naturally a blog is slightly smaller than the universe so it doesn’t take nearly the number of viewing occurences to cause the blog to decay.

Abandonded blogs have an abundance of “dark matter”

Actually they have an over abundance of it. Even while occupied and active they had too much dark matter. And people like you and I would try to read the blog, try to find a shining light somewhere in it. The only thing we ever managed to find was this dark matter and by our simple act of observation we caused the blog to decay and die. We’re only two people, you and I, but think about the implications of millions of people observing these blogs!

Fear not gentle reader! If you’re in a predicament similar to what I described there are a few things you can do that will potentially help you reverse this decay that has set into your blog.

• Update regularly – Fresh content is essential to get spiders and people back
• Participate in discussions on your blog – Cheat if you must and talk to yourself
• Make sure no one has to register to comment – Aside from getting no comments you’ll also get no repeat visitors
• Work on one blog at a time – Leave any additional blogs alone you can always use them later
• Get a fresh new theme – A nicely done theme works wonders and they can be had for very cheap
• Write quality content – Blogs are all about what is written in them. Spend some time improving it

A blog may not be dying because someone read it, or maybe that’s EXACTLY why that blog has failed… Just something to think about. Is your blog ready for readers or is the observable content an unncessary risk?